PACO RABANNE
FashionPaco Rabanne launches the NFT collection of archival dresses to preserve the brand’s heritage
In collaboration with Selfridges, Paco Rabanne presented the NFT collection of archival models of famous futuristic dresses. According to new brand general manager Nadia Dhouib, profits from virtual sales will be used to fund the preservation of the brand’s physical archive. According to the release, Paco Rabanne is “selling the future to buy back the past.” The […]